Achim started his planning career in a traditional advertising agency 7 years ago before he realised that digital is the far more exciting place to be. Besides his passion for strategy and planning, he is specifically interested in the way the creative mind works and what fuels innovation in general. He loves travelling and London as his new hometown. He is also passionate about basketball, graphic novels, good food and the anthropology of heavy metal.

• Audi City – An idiological view | 14 Aug 2012 | Brands

• Progress through technology | 29 Mar 2012 | Planning

• Quantified Self, a classification | 10 Feb 2012 | Trends

• A Darwinian agency or how we have to adapt to an idiological world | 09 Feb 2012 | Planning

• Agencies in a DIY culture – why it is important to adapt | 09 Feb 2012 | Planning